Although both are technological giants in their own right Facebook is not a patch on Google when it comes to its advertising platform and revenue from it. However that might be set to change with the revamp of Atlas, the advertising suite they bought from Microsoft last year.
The practice of ‘like-gating’ on Facebook has been taken up with relish by advertisers and for many it has offered a legitimate way of increasing the number of users who see their brand and for creating target marketing lists. It has also been over and mis-used as well however and a result of this Facebook …
Facebook Bans Like Gating – What Does It Mean For Advertisers? Read More »
In March Facebook made a change to how they allowed advertisers to run their ad campaigns and they have just made and released a new change, essentially restricting who advertisers can target within one campaign. Targeting more than one type of audience was discouraged with their changes in March however with the new update this …
Website Custom Audience is a great tool for advertisers on Facebook as it offers the chance to advertise directly to anyone who has already visited your website. The benefits of being able to target specifically in this way are multi-fold: Targeting an audience who have already shown an interest in your product or service Re-targeting …
Website Custom Audience On Facebook – How To Manage Multiple Websites Read More »
So I have had problems with an Estate Agent I have been using in Hastings for the last 5 years. Always paying late, no statements, no answer on the phone, not replying to emails for 2 months. I can’t really blame anyone but myself for staying loyal to them, I have just been too busy …
It’s common to see businesses employ social media tactics to ensure greater visibility without additional advertising costs, such as asking for likes, comments and shares on Facebook. In this instance it means business pages can be seen by more than those who have liked their page and become fans; their posts can instead potentially be …
People do not want to read pages and pages of text, they want to consume video and be wowed by your interesting pictures. So take that into account when promoting on social networks. Use video and images where possible. (NOTE: Want The Ultimate Facebook Advertising Template Swipe File? Copy & paste these 73 Proven Ad Campaigns …
Wednesday Business Wisdom – 23rd April 2014 – Facebook Use Video and Images Read More »
If you are an avid Google Plus like I am—and you should be—then you have probably been wondering when Google Plus would follow Facebook’s lead and make link posts more appealing and compelling. No worries mate, Google Plus has just made link posts similar to Facebook’s with larger images, bold titles and a link to …
Facebook delay their auto-play video ads Late last year it was reported that Facebook was about to release auto-playing video ads for news feeds on their site. This would mean all users would have video adverts automatically pop up and start playing when they accessed their feed. With nothing happening since then news of the …
Facebook delaying launch of auto-playing video ads in news feeds Read More »
Facebook paid a staggering amount for WhatsApp last month, will it prove to be worth it? Last month Facebook surprised no one with another of its venture-backed digital acquisitions but what was a surprise to many was the amount the deal with messaging service WhatsApp was worth. Comprising a mix of cash and shares the …
Facebook to buys messaging app WhatsApp for $19bn Read More »
