Category Archives: Facebook

Facebook encourages likers of posts to like the page too

facebook encourages page likes on adverts - james nicholson

When Facebook users like a post they see on their newsfeed, if it has a related business page Facebook will now prompt the user to like that related page too.

Now when you see a post in your newsfeed and you hit ‘Like’, in the top right hand corner will be their thumbs up like icon and a box saying ‘Like Page’. If you click on the thumb you will automatically become a fan of the page.

It’s good news for business pages who have arguably suffered a little with Facebook’s recent changes with regards how page activity shows up in users’ newsfeeds. The organic activity of pages is given far less prominence than it used to, with business owners objecting that it is paving the way for paid sponsorship of pages becoming essential if they want them to be seen.

Although it won’t give greater prominence to the activity of business pages the prompt to like the page will make it more likely they will receive new fans. That said, in order for the post to be seen in the first place the business (or group, organisation etc) will have to rely on posts being shared amongst users or otherwise paying for sponsored posts to show up in newsfeeds.

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Facebook improves events visibility for advertisers

facebook improves event visibility - james nicholson

Facebook has made changes to how sponsored events appear to users – previously they showed up in the lesser-viewed right-hand section of home pages however they will now appear within news feeds along with other activity.

This will be lauded by advertisers and page owners as it will mean users don’t have to stray from their usual eye line to see the advert in the corner of the screen but will automatically see it when scrolling through their feed. Underneath the title of the event it will state ‘sponsored post’ in small grey letters but other than that it will look and feel like other events that pop up in people’s feeds when friends of theirs have joined or attended it.

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In the box it will display the title, date, picture and the number of people who are attending. For the advertisers or page owners themselves the Insights section has also been updated. The new look will mean they can see the following when they are in the event on Facebook themselves:

• The number of views the event has had
• The number and names of the people who are attending
• The number of people who have joined, saved or said maybe to attending the event

This will offer the advertiser the ability to see how much (or little) the new advertising method has made.

The Events page for ordinary users has also undergone a refresh. The updates will mean the Events page is easier to find and easily see. Events they might be interested will also pop up now. This might be because of the pages they like, what events their friends are attending, what day of the week or their location.

Facebook’s Sheryl Sandberg sells another $22 million worth of shares

Sheryl Sandberg sells shares james nicholson

Facebook COO Sheryl Sandberg has sold off just under $22 million of her company shares this month, according to financial information filed to the Securities and Exchange Commission. Sandberg sold 75,988 of her shares at $76.77 and a further $207,346 at $77.54 each. This leaves the executive with 6,228,611 shares in the company which are worth a total of $481,658,489.

Sandberg already made news in the business sections of the press earlier this year, for selling off common stock shares in record time for a company insider. During the spring Sandberg sold a whopping 26 million worth of her Facebook shares, amounting to around 63% of her total share value at that time.

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It’s not only these two large selling spurts however, Sandberg has been selling off shares all year, on pretty much a monthly basis. She’s not the only senior executive to do so within Facebook either – Vice President and general counsel Colin Stretch, Chief Financial Officer David Ebersman, Vice President of Business and Marketing David B. Fischer and Chief Technical Officer Michael Todd Schroepfer have all been selling shares in Facebook at a considerable rate this year.

So too have senior executives at Google, including CEO Lawrence Page who holds a 10% stake in the company. This sort of activity could indicate that the technical sector sees itself as vulnerable, with insiders cashing in while stock prices are currently highly valued.

Facebook is regularly noted by analysts as having a too-high value in shares compared to the likelier industry estimation at its worth.

Facebook teams up with Budweiser to take gift sharing to a new level

Facebook share a Budweiser promotion

Budweiser, alongside gift-fulfilment and delivery company Gratafy (presumably pronounced gratify), has teamed up with Facebook to allow its users to take advantage of a new Bud Light Birthday promotion. Rather than send Facebook friends a virtual gift on Facebook, users can now use the social media site to send them an actual and physical real life Budweiser or Bud Light.

The promotion will be available on Tuesdays and work through a gift voucher system. Users will be able to purchase the beer voucher online through Facebook, stating who they would like to send it to. The voucher is then posted to that friend’s wall. Rather than having to print the voucher the recipient can simply show it directly to participating bars and off licences, straight from Facebook on their tablet or smartphone.

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As the Budweiser pitch for the promotion attests, sending a Facebook gift for a birthday is nice enough but sending an actual beer is what really shows them you care. Or as they stated in a press release about the promotion:

“Beer is the original social network. This new campaign focuses not on a gift certificate or credit, but on bringing people together to celebrate life’s most anticipated moments.

“Whether you’re toasting your birthday, a job promotion, an engagement, or simply the end of a long work week, we want to encourage everyone to bridge the physical and digital worlds by allowing you to send your friend a beer over Facebook.”

Being able to share beer amongst friends in this way is the good news. The bad news is the promotion is only available in the US currently, and only Denver and Chicago at that. So either book yourself a trans-Atlantic flight or hold patiently for this or similar promotions to head to the UK in the future.

Facebook adds count to videos as numbers of views soars

Facebook video views top one billion

Facebook is adding a new feature to the share video function as a result of its soaring popularity – view counts. These will be available for both pages and ordinary users.

This follows tremendous growth of the medium on Facebook: video views on the social media site grew by an incredible 50% between May and July in this year alone, and that was prior even to the ice bucket challenge craze, which as we already know had an enormous impact on video views. As it stands 1 billion videos are viewed on Facebook every single day, 65% of which are viewed on mobile devices.

Despite this widespread popularity of the medium, the only numerical figure you could see on videos posted on Facebook were the number of likes for the video or on any of its comments. However now anyone who posts a video will be able to see the number of views it accrues in addition to the number who have opted to like it. This will likely range from 1 or 2 views from a user with minimal active friends to the thousands or more likely even millions from well-known brands or celebrities, or from video posts which have been shared and gone viral.

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Project Management Director for Video, Fidjo Simo explained the change and how that information might help businesses target potential customers:

“Views will be shown on all public videos from people and pages. We believe this will help people discover popular videos and help businesses quickly gather information about how their videos are performing.

“We know that video viewing is exploding around the world, and much of this growth is being powered by mobile devices. In a recent white paper, Why Mobile Is Essential for Brand Marketers, Altimeter Group’s Rebecca Lieb writes, “Mobile today equals mass media, a trend that offers brand marketers unprecedented opportunities to connect with people in incredibly personal ways on devices that are by their sides nearly 24/7.”

“These factors present a clear opportunity for brands, particularly those that advertise on Facebook, where more than 65 percent of our video views are happening on mobile.”

It’s not just Facebook themselves who are aware of the impact that video can have, brands are also attesting the sheer power a video campaign on Facebook can have. Facebook’s announcement shared testimonials from clients, including Unilever’s TRESemme brand. Senior Brand Building Manager, Jen Daly told of the brand’s 85% uplift in sales due a promotional Facebook video they ran during fashion week.

Beyond the benefits to business it would now definitely seem the right time to whip out your phone’s video camera and wait in expectant silence by your casually indifferent pets, on the off chance they do anything of mild to apoplectic hilarity.