Category Archives: Facebook

The Ultimate Facebook Split-Test Strategy

The Ultimate Facebook Split-Test Strategy

There’s more than enough we could go into about split tests in-detail. It can be overwhelming if taken all together. For us, we find the best way to get the analysis we need to is to cut away the waste, and Shave-Off Critical Time and Effort with a Razor-Sharp Facebook Split-Test Strategy.

What is Split-Testing For; How Can It Help Me?

Split-testing is about choices and preference. The whole purpose of the Split-Test is to see what people within a selected market take notice of and engage with, taking into consideration the variables and influences that affect that market.

You’re at a car dealership, say, and you’re looking for a 4×4 and are shown two. After you weigh up the options and your needs you choose one. That is the essence of what a Split-Test is.

Straightforward?

These variables and choices can end up spiralling when you consider the sheer number of people utilising a platform like Facebook.

As of March 2016 there are over 1.59 billion monthly active Facebook users and that in of itself is a colossal volume of different potential markets. In order to fully advertise to best of potential you need to test out a variety of target audiences, background images, videos, wording etc to effectively close the chosen market-or-markets. It can seem like such a large burden of effort that Many Business Owners Swerve Using Split-Testing All-Together.

As much as it is all-of-that, though; Split-Testing is An Highly-Effective Tool in Your Arsenal when it comes to making across-the-board improvements to your Ad Performances.

How to Get Started – Graphics

Many things go into what makes an effective advertisement on Facebook, but Prime Among These is the Background Image or ‘Graphic’ you use.

On Facebook this is extremely streamlined; all you need-do is select 6 separate images and you can upload them all together. Using this tool allows you to Split-Test all of those graphics together and get all the data you need quick-and-fast, rather than having to cut through the time-sink of uploading individual images and running them individual for testing.

What’s also quite awesome is Facebook can take control of the Split-Testing Process; running it for you using your best-performing Graphic which keeps your Cost-of-Conversion right down.

Ace!

The Next Step – Headlines

Following on from picking the most effective Graphic is Split-Testing Headlines, where we can eek out even better performance from our Ad. Check out the Ad ”Effective Facebook Ads”;

With a bit of patience you can Put together 6-different Advertisements and Begin your Split-Testing.Let’s cut right to it;Using Facebook Ads Manager, choose the campaign you want to work at and which ad set. You’ll come to a screen of ads you have already Split-Tested.

Now click the best performing ad Graphic that works best. You can also turn-off under-performing ads from this screen.

Once that Ad has opened up for you, there will be a ‘++’ to duplicate that same ad, which will bring to this screen after;

Head straight for the ‘Go to Audience & Budget’ button and click-through to the next screen;

All we are trying to change is our Headline, so click the ‘Choose Ad Creative’ button which brings you here;

All we are trying to change is our Headline, so click the ‘Choose Ad Creative’ button which brings you here;

We’re finally there! You can now Edit your Headline, then hit the ‘Place Order’ button,

Aaaaand …

Now you’ve Created a New Ad, within the same set of Ads and have now got it Split-Testing against your Best-Performer but with a changed Headline. After you hit ‘Place Order’, you can immediately create a new ad based around the same parameters. Quick-and-Easy.

You can quickly Split-Test 6 different Headlines and get a well-attainable 20% improvement on your results.

Why This Gets Results

Facebook has a vested interest in your ads performing well. If your ads are working then you are likely to continue using them and spending more money with them. By accessing and controlling who sees your advertisements they can start drawing results and focusing on who your targeting your marketing towards.

Optimising is What We’re Doing Here.

All we’ve done is play with varying Graphics and Headlines and allowed Facebook to Optimise for us.

The Results? By working on both the Graphics and Headlines through Split-Testing to see which have the most pull, we can gain up to 70% improvement by working with six variations of each and going with the best performing. This way we Cut Straight to the Results with Razor-Sharp Certainty.

However, this is only the tip of the iceberg in terms of putting together an effective new Ad structure. If you need insight into more parts beyond Graphics and Content, then you can find the materials you need by Reading  7 Building Blocks to Constructing an Effective Facebook Ad

Wednesday Business Wisdom – Facebook cover photo marketing

Wednesday Business Wisdom - Digital Marketing Tips - Twitter For Business

Facebook can be a great way to market your business, watch this quick video to see how you could use your Facebook Timeline/Cover photo to promote your business.

While you are here please like and follow the accounts below.

https://www.facebook.com/jamenicholsonbusiness

https://www.facebook.com/seodesk.co.uk

https://twitter.com/jamesseodesk

https://twitter.com/seodeskuk

(NOTE: Want The Ultimate Facebook Advertising Template Swipe File? Copy & paste these 73 Proven Ad Campaigns from the worlds best marketeers.  You will have low-cost, high converting ads on demand. Grab your copy now here.)
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Wednesday Business Wisdom – Why you need Facebook….NOW!

Wednesday Business Wisdom - Digital Marketing Tips - Twitter For Business

This weeks tip is all about Facebook and how it’s essential for all companies to have a Facebook page. There are so many things you can do with Facebook now a days that even some of your competitors aren’t doing, in this video we tell you things that our customers are doing with there Facebook page, getting photos of finished jobs that they complete and posting photos with the clients and then finding them on Facebook and tagging them in the photo, with their permission of course.

That way people on their Facebook can then see the image and comment and engage and this will do very well for the business getting exposure and that could turn into more and more business for them in the future. We highly recommend that if you don’t have a Facebook page then you get one today! Then you can start engaging with your customers and become a major contender in your field of business.

(NOTE: Want The Ultimate Facebook Advertising Template Swipe File? Copy & paste these 73 Proven Ad Campaigns from the worlds best marketeers.  You will have low-cost, high converting ads on demand. Grab your copy now here.)
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Facebook now prompts page admins to choose who they post as

facebook prompts who to post as james nicholson

When page administrators use Facebook they will now receive a pop-up asking them to “change attribution settings”. This relates to how they post: either as themselves or as the business page they are responsible for administrating.

This includes when they post on their own page or pages, on other pages or when they comment on posts of other users or page posts. When they do so the following message will now appear:

“Choose whether to like and comment as yourself or as one of the pages you manage. Post attribution settings.”

Underneath that is ‘Post Attribution Settings’ with an OK button next to it. Select that in order to manage how you post.

(NOTE: Want The Ultimate Facebook Advertising Template Swipe File? Copy & paste these 73 Proven Ad Campaigns from the worlds best marketeers.  You will have low-cost, high converting ads on demand. Grab your copy now here.)
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Facebook have updated their terms for advertisers, including the clause ‘No UID’

facebook no scrapping uid james nicholson

Facebook uses sophisticated tools for its advertisers, allowing them to target custom audiences from very specific demographics. This includes their Custom Audience feature however whether knowingly or otherwise, some advertisers have been flouting the rules over how it used. As a result Facebook have updated their terms of use for advertisers, including clearer instruction on how it should not be used.

Custom audiences are created using any or all of the following possible connection with the advertiser:

• Phone number
• Email address
• Facebook app UIDs
• Mobile app users
• Web visitors

These type of lists could all be used and targeted when there was some connection with the user in that way. It’s understood that it has been mis-used however, with some advertisers using scraping technology to obtain lists without prior connection. This isn’t acceptable practice as it means communicating with users who have not given authorisation for this.

Some have likely doing this knowingly breaking the rules however there are others who may genuinely not have known this. It was always in Facebook’s Custom Audience terms not to use it in this way but it wasn’t necessarily that clear from the way it was worded.

Because of this, Facebook have taken the step to update their Custom Audience terms which make it explicit not to use UIDs in this way. A spokesperson for Facebook posted:

“Our goal with this recent change is to provide more clarity around Custom Audiences for our valued advertisers. There are no material changes to the product, however we have clarified the language to make it clear that we will not use an advertiser’s Custom Audiences for any purpose not authorized by the client.”

Amongst the amendments to make it clearer in the explicit statement that scraping information for UIDs is prohibited:

“You will not collect users’ content or information, or otherwise access Facebook, using automated means (such as harvesting bots, robots, spiders, or scrapers) without our prior permission.”

What will happen if people break the rules now?

Now that it has been made clearer that scraping and unauthorised targeted advertising is no longer allowed, advertisers who persist doing it may face some repercussions. Facebook have not come out and said what will happen if people flout the newly cleared up rule however by making the update so clear and public it’s clear they are planning on cracking down on the practice.

What that means will remain to be seen, potentially it could mean closing down the offending account.

(NOTE: Want The Ultimate Facebook Advertising Template Swipe File? Copy & paste these 73
Proven Ad Campaigns from the worlds best marketeers.  You will have low-cost, high converting ads on demand. Grab your copy now here.)
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