You know that your need to use search engine optimisation or SEO skills as much as possible but with Google updating their algorithms on a regular basis, it can be difficult to know what is best practice and what used to be useful but should now be avoided. Here is a checklist to ensure that you create blog posts that are SEO friendly.
Place your focus on 1-2 long-tail keywords
One of the worst things you can do with a blog is stuff it full of keywords. You should look to use one or two long-tail keywords in every post. If you use too many keywords, search engines will penalise you and if you use too many keywords, you will lose focus. There is nothing wrong with having more than one keyword in use in a blog but using one or two to create the focus of your blog post will help you to create a concise and tailored blog post.
Research indicates that long-tail keywords are more effective and efficient in drawing website visitors as these are more qualified. In short, this means that these words bring the right sort of visitors in. When it comes to ranking well, there are four parts of your post that matter so focus on:
A) Title – The title should have your keyword but it should also be under 70 characters. This is the first place where the search engines and look to see what you are offering, so it needs to be relevant.
B) Body – Your keyword(s) should be used in a natural and reader-focused way throughout your post. If a search engine believes that you are using keyword mentions purely to rank, as opposed to inform the user, they will likely penalise your site in the rankings.
C) URL – The URL of your page should reflect the title so having a keyword in the URL can be of benefit. Even if you have to trim your title down to a shorter length, do what you can to retain the keyword.
For Example: www.rocketmarketinghub.com/checklist_for_seo_friendly_blog_posts
D) Meta Description – The meta description provides readers and search engines with information about the content of your blog so you definitely need a long-tail keyword term but it must also be engaging.
Use a responsive design
In the modern era with people accessing websites from all manner of devices, you need to be confident that your site can be viewed, read and enjoyed by everyone. This means you should be looking to build your site with a responsive design as this will provide a unified experience for all of your users. It can boost your SEO rankings but the real benefit comes with helping users enjoy what you have to offer.
A study undertaken by Google showed that 61% of mobile users returned to Google if they found a site to be unreadable or difficult to view. You will also benefit from the fact that a responsive design will ensure you have one URL which means that all inbound links will be going to the one domain.
Optimise meta descriptions
Meta descriptions are importance because they provide important information to users and search engines. You need to have the long-tail keyword involved here because they will appear in bold if a user uses these terms when searching.
Canonical Tags are important
It has long been stated that you shouldn’t have duplicate content on your site but there will be times when you use duplicate content to assist users in navigating around the site. If you have duplicate content but you are keen to keep both of the pages live, canonical tags can be of great benefit.
These tags allow you to communicate with search engines, informing them what pages should be indexed and what shouldn’t. This information will ensure that you are not punished for duplicate content and it will help the search engine link to the dominant or main resource.
To use canonical tags:
Select the page that needs to be indexed and then record the URL
Go to the pages that are duplicates and shouldn’t be indexed and place this code into the section: <link rel=”canonical” href=”INSERT INDEXED PAGE URL”/>
If you need anymore help, here’s what Google say..
Make sure your images are optimised
While text is vital for SEO purposes on a blog or your site, you should also look to use images to boost your SEO rankings. Search engines aren’t looking at images, not yet anyway, but they are looking at the alt text of your images.
You can see the alt text for an image by placing your cursor on an image and you will see a small box on your screen that provides you with a description of the image. This description assists the search engine in interpreting what the image is. If you think of alt-text as an interpreter that provides a service for a search engine, you will quickly understand the importance of adding alt-text to your images.
Do not use an excessive amount of topic tags
While topic tags can play a big role in helping to organise blog content and allowing people to find what you offer, too many topic tags can harm your site with respect to search engine rankings.
Similar to using too many keywords on a site, if you stuff your topic tags with variations on a theme, a search engine will assume you are trying to stuff keywords. If you use too many topic tags that are not linked or themed, your post will lose focus and search engines will become confused on what you are offering with the post.
If you have misused topic tags in the past, you can still clean them up now or in the future. It can be helpful to think of around 15 to 20 topic tags that are right for your business and then use then sparingly at a time for relevant content.
A good URL structure will help your guests and search engines
Your website should have an URL structure that simplifies the process of helping them navigate your site and finding the content that they are looking for. With respect to SEO, search engines prefer URLs that simplify the process of knowing what is on a page. Like most steps, you’ll find that making life easier for the user also makes life easier for search engines, which means you will benefit in two ways.
Use internal links where you can
If you can legitimately link to previous content on your site, do so, because this will help guide users to content they may be interested in, but it also strengthens your image or identity for a search engine. If you want to be considered as being the natural choice for a certain topic or focus, showing that you have numerous posts on that topic will make it easier for search engines to recommend you.
Use Google Webmaster Tools
If you are keen to learn more about SEO and how to use it properly, be sure to check out the Webmaster Tools that Google provides you. You can find out great ways to optimise your site so be sure to check back on a regular basis for more tips and ideas.
In the latest episode of the Rocket Cast, Nick James – of the Bums-on-Seats Boot-camp – are talking about the ins-and-outs of how to approach, organise and market your live events to get the best out of it.
How do you gather leads, convert them to attend the event and what is the right time frame to properly market your live event? All of these questions get answered in this podcast!
With a Live Event you are committing your face and reputation to a live audience, so you need to know that your business gets put on the map – for the right reasons.
e lessons in my events and other peoples events as well.
Nick: So I think I’ve learnt more probably in the past 12-months working with people closely like you, on the events specifically, before it was more generic, business sales and marketing, mentoring and education – now it’s events specific. I’ve learnt more in the last 12-months than I probably did in the last 7-or-8 years of running my own events because I’ve been working on so many projects – it’s been really exciting.
James: Good, good – last couple of questions are from Pankaj Chuklah – Pankaj is saying about joint ventures – obviously this will vary on different events but;
“Who would be getting more people into the room – advertising or joint venture partners?”
Nick: Good question. For me – you’re speaking to somebody here who built their entire business from scratch 8 years ago on joint ventures, so I’m very romantic about joint ventures and obsessive about that as a strategy and the ‘main’ reason I love it is because it’s built on relationships and I think all business is built on strong, solid, good-quality relationships.
So I’ve built everything on the strength of these joint ventures. I have bias to that – it isn’t always healthy – it’s just because it’s my skill set. Something I’ve always been good at is building relationships and connecting with people and – clearly because that’s the skill that I possess – that’s going to be the thing that I default to most. So I’m probably ‘over’-biased on joint ventures as my strategy of choice to grow my business, get leads and fill rooms.
Advertising – running Facebook Ads, running other ads – we do that as well. Percentage wise – I’m picking figures out of thin air but, I would suspect, no-more than 20%-30% of our leads, customers and event attendees will come from our advertising – paid advertising – a lot of it will come from joint ventures. But bear in mind that’s from good-will and equity that’s been built up over 8 years – so if you’re looking to get into the event business, the quickest way to crack into it is to get straight in to the advertising, because joint-ventures are a long-term game, their not *click* quick-fix, make a phone-call, get a joint-venture lined-up, get the mail out and get the tickets sold in the next few days; it’s a long term game – as you know, James, over the last few months with your events.
Nick: Obviously if you have an event where you’ve got certain people speaking, like you do, you know like certain people that have high profile and have audiences they can introduce you and your event to – you’re probably going to be more reliant upon joint-ventures – if you’ve got that. if you’re an event that it’s you only – like I do with the Bums-on-Seats Bootcamp, where it’s just me – then obviously you’re less able to rely on other speakers to promote for you.
I still get a good quality, on-vine of leads from joint-ventures because I’ve built them up over time – but we’re always testing; always investing money in advertising as well. That way you’re solely responsible for the result, where-as if you’re relying on joint-ventures to always fill the room for you – that’s not healthy, I don’t think.
James: Cool, good answer. Now obviously you run lots of different funnels in your business, because you’re testing stuff, but;
“What would be a typical Sales Funnel to buy a ticket? Obviously there’s different types of events, but what funnel do you think people to focus on first?”
Nick: Good question – well I say good question but, in my head I’m going ‘that’s the wrong question really’ because the right question is – well the it’s not the funnel that makes the sale, necessarily, now the funnel is important, but then, you can have the best funnel in the world, but if your concept for the event is … can I swear on this?
James: Yep *laughs*
Nick: If you’re concept is a sack of shit, no-ones gonna buy a ticket – doesn’t matter how good your funnel is. Again, I’m kind going into deep content here but if the angle you’ve got for your event – the thing that makes your event stand out or doesn’t, for that matter – is a sack of shit, you’re not gonna sell any tickets. The first thing I talked to people about is having a unique angle – it was the first conversation we had James when we came up with the Traffic & Lead Gen Bootcamp – there are so many events happening all-the-time; why would someone spend their time and their money coming to yours rather than somebody else’s? It’s not about having the best funnel, although that’s important – to convert well. It’s about having that angle in the first place that makes people go ‘that’s important and that’s something I’m going to spend my time and money going to and learning’.
That’s why when I formed this business in July of last year, I went; ‘what’s the thing that A, that thing that people want to learn most from me, and B, What’s the thing I’m best at and love most? For me it was filling rooms and running events. That was why I focused in on that things specifically. If I went ‘okay I’m going to cover general business growth/marketing/sales’, would I have done as well? Maybe? I don’t think so – I really don’t.
I strongly believe that the success that I have had these last 6 months with this new business has come from this speciality; this niche, this area of expertise I focused on. So having the angle first, that’s the first thing you’ve got to get right. Something that’s just special about the event, rather than it just being ‘me too’ kind of stuff.
Now we can talk about the funnel or we can talk about the process of capturing the leads and converting them into sales. At a high level, sending people to ‘a’ sales page to buy a ticket for an event just doesn’t work anymore or, at least, doesn’t work as effectively as it once did – so I’m very strongly of the opinion you have to do whatever you can to capture the lead first – this is marketing 101; capture the lead then try and convert and follow-up.
Especially with events – more so than anything – more so than with any other product or service that you can sell online – events are a slow burn. You can build up an audience – coming back to Jody’s question of how many people you need in your audience before you can fill a room. You can build a great big audience, but I don’t care how big your audience is – first if you haven’t got a good angle for the event, it’s not gonna work but even if you do, it’s a slow burn – it’s not that common that you’ll sell a truck-load of tickets on day 01.
Because when you announce the dates for the event, and put them on sale and things like that – some people will be early adopters and they’ll go straight in and they’ll buy – most people will be like ‘great, now I know the dates, now I know where it is, now I know what it’s about – yeah I’d like to attend but now I need to go and arrange child care, speak to my spouse or business partner, travel, accommodation blah-blah-blah-blah; all of that stuff, right?
Nick: It takes time – so generally speaking it is a slow-burner and that’s why it’s so important to have that first step in the funnel – capture the leads, get the people who are interested and follow-up in every-which-way necessary. Capture the lead – present them with the offer, of course, put some urgency in the email that’s really really important. Then from that there should follow-up like crazy with – well, if you’ve ever expressed any interest in our events then there’s follow-up via email, SMS, telesales, sometimes direct mail, webinars; you name it – we have lots and lots of bites of the cherry.
And their not all hardcore ‘buy-from-us’ messages, a lot of them are ‘hey you know what? He’s a video you might find useful’ or ‘hey come on this webinar, learn some cool stuff’ and then of the back of we go ‘by the way, we’re going to talk to you more about this at our next event’ – we give them all the details and we give them offer.
So I think it’s not necessarily about having one, slick funnel – it’s about having the philosophy of having a strong angle for the event, capture the leads and then consistently provide value to those leads over time and provide urgency about the great offer.
My final bit of advice, which compliments that, about multi-media – if you’re relying upon email marketing solely – I’m not saying you’re going to fail – but you’re going to struggle if you’re relying on email marketing. It’s so difficult now. Email rates are going through the floor. If you’re going to successful filling events you cannot be a one-trick pony of sending out emails, to a sales page to sell tickets. You have to be better than that.
By the way, I love the fact that people are lazy and just going for email marketing to a sales page, because they struggle and it makes me look really good because I’m able to fill an event with 800 people because I’ve got telesales, SMS, webinar, direct mail, you name it – all the extras – and it means because I go the extra mile, I get better results than everyone else.
James: Yeah, cool, good – last question. Pankaj is asking;
“What’s a typical cost to put a bum on a seat in the current market?”
Obviously depends on who the speakers are, but I know it seems like another ‘how longs a piece of string’ question, but what sort of averages are you seeing across you’re clients?
Nick: Well I mean, again, it is a bit of a how ‘long is a piece of string’ question because the cost could be zero if you’ve already got a crazy loyal community of people who you engage with and love you. It’s not gonna cost you anything because you’ve already spent the money to build the community and you literally market to them and fill the room. It costs you zero – obviously you’ve got the cost of running the event but that’s a different question.
Versus having none of that and you’ve got to go out and do the marketing – and it’ll vary because it depends upon how many people you want to put in the room, how much a ticket costs – all that. But I do want to give Pankaj something that resembles an answer to the question.
So, for example, we run lots of different types of events for ourselves and with our clients – let’s say you doing a relatively low-cost event … let’s just use the example we said before; you want to put 100 people in the room, and it’s a £100 a ticket. So if you’re going to put 100 people in the room at a 100 quid a ticket, how much is it going to cost you to do that – assuming you’ve got no community, you’ve got no database, you’ve got no joint-ventures lined up cause obviouslyy joint-ventures and using the own list; it isn’t gonna cost you a lot to do that – but assuming you’re talking marketing spend on like Facebook Ads and stuff like that.
My goal is usually just to break even. Normally. Like if I can spend £100 a ticket, and I can spend £100 per ticket to get those people in the room I’m going to be happy because – as you know James – there are 9 different ways you can monetise and generate revenue and profit from an event and only 1 of them is ticket sales.
You’ve got 8 other ways to make that event pay – so if you can just get people in the room at break-even or better – you’ve got 8 other ways to monetise that event. That said, if you’re goung for a low numbers, high-price – for 2,000-3,000 pound a ticket with a low number of people in the room, let’s say – then the dynamics of the event change completely.
But generally speaking if you’re using events as a front-end, entry-level offering – if you can break even on that front-end you’re doing something right, you’re doing okay – and if you can make a profit on that front-end you’re doing even better.
James: Sounds good – perfect – well, thank you for your time today.
Nick: Nice one.
James: Good answers – interesting for me as well, because I’m running events now so it’s really good to get other peoples because sometimes I don’t have all the questions so good to see those. You’ve got an event coming yourself, you not only helping people like me putting on events you’re putting on your own events which keeps you guys very, very busy – so do you want to tell us little bit about the event that you’ve got coming up in the next few weeks?
Nick: Yeah sure-sure, so well first-and-foremost, yes, of course I run events … again – can I get a little rant-ty on you? The thing that really pisses me off in our industry that there are people – not naming names – but there are people that theorists – they don’t practice what they preach.
For me to be able to deliver the best answers to questions like I have today, or the best content at my events, or the best content and advice to my clients I have to be practicing it; I have to be doing it.
So we’re running our flagship event which got coming up in a few weeks called our Bums-on-Seats Bootcamp. We run those fairly regularly – about 3 time a year we do those – and their always fresh and always new because I’m always testing out new things and bringing in that content; those learnings to the table at those events. So yes, of course, I run events.
We run 3 events where we teach you to how to do events, but we also have 1 event where it has nothing to do with that whatsoever because I also think you should practice what you preach outside of just teaching it, and just selling what you teach and teaching what you sell, if that makes sense?
Nick: So yeah we do Bums-on-Seats Bootcamp a few times a year – it’s a three day event where we go into massive detail on all the pieces – we talked about a couple of things like how do you get an angle for your event, what’s the funnel look like, how do you capture the leads, how do you get people to buy tickets, how do you maximise attendance in the room and how do you maximise revenue & profit from the event – all that stuff; we’ve got 3-days worth. It used to be 2 it’s now 3 but I just couldn’t fit all the stuff that I know into 2 days. So it’s a 3-day event.
The next we’ve got coming up is 13th to 15th of May, and it’s Central London, Holiday Inn, Gloomsbury and if you guys want to come along I’d love to have you there. We’ve got a special offer running for Rocket Marketing Hub community – tickets are £300 for a general, and £500 quid for a VIP – but for you guys we’ve got a significantly discount – £97 for a general and £197 for a VIP. You can go check out all the details, I can’t possibly give you everything we’re going to cover at that bootcamp in May – I cannot possible explain it now – so get along to bumsonseatsbootcamp.com/rocket and the rocket bit is where you get the discount and there you’ll get all the details.
James: I’ll put that link below the video as well, so people can check it out. Just as a testimonial for Nick – my event would never have happened if I hadn’t had gone to the Bums on Seats Bootcamp, so, if you are going – not just to get Nicks content alone, but it’s really good to be a room with other people that are eager to put on their own live events.
Nick: Joint ventures, man! You’ve got like 100-200 people in a room going ‘I want to run events’ and they’ve got databases and contacts that are ideal – I know that you’ve been to our events James and sourced joint venture partners and potential speakers for you events. So that’s a side-benefit – a very big one of course – and, yeah, I like to think the content is pretty good as well.
James: So I highly suggest you guys check that out – Nick, thanks to your time again; really appreciate it.
Nick: I always enjoy it and I look forward to attending you event in June!
James: Thanks a lot Nick, Bye!
If you’re really serious about growing your business, I wanted to let know about our AMAZING new FREE DVD! It’s called 58 Ways to Get More Customers and it has some AWESOME growth strategies on there.
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We’ll teach you to raise your prices without scaring off you customers and how to turn website visitors into paying customers; how Facebook can be used effectively to get your more and more customers – that has all changed MASSIVELY in the last few months – plus we’re going to show you much-much more!
Now this is an EXCLUSIVE OFFER for listeners of the Rocket-Cast! To get this FREE DVD, all you have to do is go along to the website rocket24.co.uk, that’s rocket24.co.uk – fill in your details there and we’ll get one those DVDs out to you straight away!
So make sure you act on this – these are the 58 strategies that we’re using right now at Rocket Marketing Hub to help fill our live events; to sell our membership to sites; to sell our continuity products; how to get more agency customers for our business; to help our customers like estate agents, glaziers and many many more businesses besides get more customers and leads on-tap.
So you’re not going to want to miss this DVD; head to rocket24.co.uk and grab your copy today – Cheers!
There’s more than enough we could go into about split tests in-detail. It can be overwhelming if taken all together. For us, we find the best way to get the analysis we need to is to cut away the waste, and Shave-Off Critical Time and Effort with a Razor-Sharp Facebook Split-Test Strategy.
What is Split-Testing For; How Can It Help Me?
Split-testing is about choices and preference. The whole purpose of the Split-Test is to see what people within a selected market take notice of and engage with, taking into consideration the variables and influences that affect that market.
You’re at a car dealership, say, and you’re looking for a 4×4 and are shown two. After you weigh up the options and your needs you choose one. That is the essence of what a Split-Test is.
These variables and choices can end up spiralling when you consider the sheer number of people utilising a platform like Facebook.
As of March 2016 there are over 1.59 billion monthly active Facebook users and that in of itself is a colossal volume of different potential markets. In order to fully advertise to best of potential you need to test out a variety of target audiences, background images, videos, wording etc to effectively close the chosen market-or-markets. It can seem like such a large burden of effort that Many Business Owners Swerve Using Split-Testing All-Together.
As much as it is all-of-that, though; Split-Testing is An Highly-Effective Tool in Your Arsenal when it comes to making across-the-board improvements to your Ad Performances.
How to Get Started – Graphics
Many things go into what makes an effective advertisement on Facebook, but Prime Among These is the Background Image or ‘Graphic’ you use.
On Facebook this is extremely streamlined; all you need-do is select 6 separate images and you can upload them all together. Using this tool allows you to Split-Test all of those graphics together and get all the data you need quick-and-fast, rather than having to cut through the time-sink of uploading individual images and running them individual for testing.
What’s also quite awesome is Facebook can take control of the Split-Testing Process; running it for you using your best-performing Graphic which keeps your Cost-of-Conversion right down.
The Next Step – Headlines
Following on from picking the most effective Graphic is Split-Testing Headlines, where we can eek out even better performance from our Ad. Check out the Ad ”Effective Facebook Ads”;
With a bit of patience you can Put together 6-different Advertisements and Begin your Split-Testing.Let’s cut right to it;Using Facebook Ads Manager, choose the campaign you want to work at and which ad set. You’ll come to a screen of ads you have already Split-Tested.
Now click the best performing ad Graphic that works best. You can also turn-off under-performing ads from this screen.
Once that Ad has opened up for you, there will be a ‘++’ to duplicate that same ad, which will bring to this screen after;
Head straight for the ‘Go to Audience & Budget’ button and click-through to the next screen;
All we are trying to change is our Headline, so click the ‘Choose Ad Creative’ button which brings you here;
All we are trying to change is our Headline, so click the ‘Choose Ad Creative’ button which brings you here;
We’re finally there! You can now Edit your Headline, then hit the ‘Place Order’ button,
Now you’ve Created a New Ad, within the same set of Ads and have now got it Split-Testing against your Best-Performer but with a changed Headline. After you hit ‘Place Order’, you can immediately create a new ad based around the same parameters. Quick-and-Easy.
You can quickly Split-Test 6 different Headlines and get a well-attainable 20% improvement on your results.
Why This Gets Results
Facebook has a vested interest in your ads performing well. If your ads are working then you are likely to continue using them and spending more money with them. By accessing and controlling who sees your advertisements they can start drawing results and focusing on who your targeting your marketing towards.
Optimising is What We’re Doing Here.
All we’ve done is play with varying Graphics and Headlines and allowed Facebook to Optimise for us.
The Results? By working on both the Graphics and Headlines through Split-Testing to see which have the most pull, we can gain up to 70% improvement by working with six variations of each and going with the best performing. This way we Cut Straight to the Results with Razor-Sharp Certainty.
However, this is only the tip of the iceberg in terms of putting together an effective new Ad structure. If you need insight into more parts beyond Graphics and Content, then you can find the materials you need by Reading 7 Building Blocks to Constructing an Effective Facebook Ad
Often we look for shortcuts to get new leads and sales into our businesses, rarely does this work.
One of the biggest things you need to do to grow your standing online is to increase your EXPERT status. There is a reason the business owners who charge the most often are full and you might even need to wait in order to work with them.
You can create a similar impact by using content to educate and inspire your audience, to start the process of them knowing you, liking you and trusting you.